Kopin Tan writes in this week's Barron's Magazine an interesting article The Joy of Naked Puts (subscription required). Tan discusses how Tony Elenbaas makes returns of about 25% from selling naked puts.
Now meet Tony Elenbaas, an Annapolis, Md., resident who wrings annual returns of more than 25% from his option trades. A 63-year-old software engineer by day, Elenbaas is an avid tennis player, occasional beer drinker, father of three and grandfather of seven. And when he ventures into the option market, he is a naked-put seller.
Each month, Elenbaas sells out-of-the-money puts on about a dozen stocks -- in effect setting below-market prices at which he'd be willing to buy shares and, for that commitment, getting paid option premiums. "I look for solid balance sheets and companies I wouldn't mind owning," he says.
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These days, worryingly low option premiums have tilted the risk-reward calculus, and buying back puts can prove costly should volatility spike. But Elenbaas says put selling has worked very well for him over some 15 years. Nor is he deterred by the margins required. "If you had $127,730 and wanted to make 27% return a year," he asks, "how would you do it?"
I did not like the article because it did not discuss very well the riskiness of this strategy. By selling a put that is deep-out-of-the-money, very little premium is received, especially with the today's low implied volatility. So even though Elenbaas is willing to own a stock at a reduced price, he might not be so willing to purchase that stock if it were suddenly devalued for whatever reason. In other words, the reduced price might look attractive now. But if something were to suddenly happen that knocked the stock down quickly 10%, the stock might be destined to fall a lot more in the coming days. So that bargain might not be such a bargain after all.
Elenbaas is using a high risk strategy, one which has paid handsomely so far. It is a high risk strategy because the upside is very limited (the option premium received), but the downside is immense. As an example, let us look at Yahoo!. On Friday the stock closed at $33.34. To get a reasonable premium for our put example, let us look three months forward (October) and use a strike price of about 10% below the market, or at $30. Using Yahoo's Finance page for Yahoo Stock Options for October (note that the values will likely have changed when you view the same page) are bid $0.40 and ask $0.50. Since we want to sell our puts, we would get $0.40 per share. Viewed differently, our purchase prices, should we be forced to buy Yahoo, is $29.60 (=30.00-0.40) ignoring commissions. But what happens if Yahoo were to plummet to $25, or lower? At $25.00, the investor is now out $4.60 per share. At $20.00, the investor is out $9.60. Granted, unless something extreme such as fraud happens, Yahoo will not plummet to $20.00 or lower. But there is no law of nature saying that Yahoo cannot fall to $0.00. At $0.00, the investor is out $29.60. This trivial example shows that the maximum upside is limited to $0.40 while the maximum downside is immense at $29.60. So far Elenbaas has done well, but as I have shown it is a risky strategy.
I would not advise those at home blindly following in his footsteps. If a person were motivated to try selling naked puts, I would advise the following:
- Assume the stock suddenly lost 30% or more of its value and then determine its negative effect. In other words, quantify your risk.
- Use limit orders to define or limit your risk.
- Start very small. Knowing your potential risk above, make sure that your entire risk from your portfolio is a manageable number, one that you could live with should the stars not cooperate.
- Go slow until you better understand how the options markets work.
I am looking forward to Adam Warner's comments on his blog Daily Options Report. He provides excellent commentary on options, and I expect that he will voice an opinion early next week.
In summary, be careful out there and do not blindly follow high return strategies that you see discussed in the media. Make sure you know how the markets work because you will be competing against those who trade for a living. This does not imply you should not purchase securities. Rather it means you must do your homework before you do.


